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Business Source Premier
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP).
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"In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals -- oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved...
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English
Description
The tale of the Bechtel family dynasty is a classic American business story. It begins with Warren A. 'Dad' Bechtel, who led a consortium that constructed the Hoover Dam. From that auspicious start, the family and its eponymous company would go on to 'build the world,' from the construction of airports in Hong Kong and Doha, to pipelines and tunnels in Alaska and Europe, to mining and energy operations around the globe. Today Bechtel is one of the...
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