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All marketers are liars : the underground classic that explains how marketing really works--and why authenticity is the best marketing of all
(Book)
Author
Published
New York : Portfolio, 2009.
ISBN
9781591843030, 1591843030, 9781591845331, 1591845335
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Blue Island Public Library - Stacks | 658.8 GOD | On Shelf |
| Downers Grove Public Library - 2nd Floor - Adult | 658.8 GOD | Checked out |
Subjects
LC Subjects
More Details
Published
New York : Portfolio, 2009.
Format
Book
Physical Desc
xviii, 220 pages : illustrations ; 19 cm
Language
English
ISBN
9781591843030, 1591843030, 9781591845331, 1591845335
Notes
General Note
"First published in 2005 by Portfolio."
Bibliography
Includes bibliographical references and index.
Description
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product.
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Citations
APA Citation, 7th Edition (style guide)
Godin, S. (2009). All marketers are liars: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all . Portfolio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Godin, Seth. 2009. All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All. Portfolio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Godin, Seth. All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Portfolio, 2009.
MLA Citation, 9th Edition (style guide)Godin, Seth. All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Portfolio, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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